12 Tips for Better Social Media Engagement for AEC – Architecture, Engineering, Construction

Are you looking for ways to improve your Social Media engagement for your architecture studio, engineering firm, or construction company? Check out these 12 tips for building social connections for AEC businesses.

#yourbrand
Create one or more branded hashtags for your company and include them in your posts. Make sure no one else is using #yourbrand before landing on one. Using a
join the conversation
Engaging with your followers will increase your post's relevance. "Like" positive comments, respond when appropriate, and thank those who lift you up!
follow and share
Follow your partners, subcontractors, friends, clients, and respected colleagues. And don't be shy about inviting them to follow you too.
post predictably
Predictable posting can help you retain followers. Aim for three (3) weekly posts to help establish expectations and not look 'spammy' while maintaining a memorable presence.
track your progress
Use platform analytics to track posts. You'll gain insight into the messaging with the best engagement. Use a scheduler or analytic tool for more insights.
tailor content to platform
Keep messaging consistent, but also adapt content to meet user expectations for the platform. For example, only post to Instagram if you have compelling images.
have design standards
As with any marketing you do, your social media should adhere to your brand standards. Templates offer many excellent designs, but only use them if they are consistent with your brand standards.
celebrate those you serve
Feature special days for the sectors you serve. For example, holidays for nurses if you serve healthcare, teachers for schools, servants for public projects, etc. They are why we do what we do!
celebrate your success
Share your progress on projects, major milestones (topping out, project awards, etc.), and creative project solutions you or your partners have cleverly developed.
celebrate teams
Appreciating teams over individuals make other strong contributors feel unappreciated. In a highly competitive talent market, celebrating individual contributions internally may also help you keep recruiter interest away from your top performers. You may disagree on this one, and that is totally OK. Use your own judgement here.
celebrate + share partners
Share posts from your partners. Architects, contractors, engineers, share common projects and goals that are all worth celebrating.
plan + strategy = success
Keep a social media content calendar to keep the ideas coming throughout the year. Keep your social content ideas focused on your long-term company goals.

Get in Touch with the PFC Creative Team

Does your studio need help with social media strategy, content creation, website updates and maintenance, print collateral, or any other marketing needs? Contact PFC Creative today!

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I have had the pleaure of working with Jennifer at two different companies. When at AVI Jennifer worked in our e-commerce division and was a major part of the success that the division had over the years that she was there. I was very impressed with her work ethic so when I started Herman Integration Services we hired Jennifer as a contractor to help us with our online business. We saw great results. She is the best at what she does and is a pleasure to work with.

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Mechanical Engineering Firm | Tampa

Our company has been a client of Jennifer's for several years. She is highly responsive, friendly, easy to work with, and has been able to work with us to keep our social media pages fresh and our website up to date. IN addition, she has been able to connect us with other skilled people for various services such as marketing, graphic design, and website troubleshooting. Anyone with a small or medium-sized business would definitely find her services and skillset to be very helpful.

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AVI-SPL

Jennifer has an amazing talent for connecting with an audience and meeting them where they are. She'll immediately understand your message goals, identify with your reader, and build a great content bridge between your company and your buyers. Beyond her writing skills, Jennifer understands content marketing strategy from a holistic perspective - putting the power of words into your brand strategy, SEO program, product marketing, or any form of customer-centric communications, If you have the opportunity to work with Jenn, take it!