If you’re a small or medium-sized business owner who is planning your online strategy, you’ll need formation from trustworthy sources. So, we put together an SEO Beginner Guide full of online resources to follow for trends in SEO. We also have resources for SEM, since these are two complementary strategies, and one often informs the other regarding strategy. So, check out our recommendations for reliable FREE resources for SEO and SEM info.
The websites below have been around for a long time, and web experts like PFC Creative have "grown up" with these folks on the internet. We have also included a few tools (some paid, some free) that are reliable to help DIY SEOers who are just getting started. Alright, check out the list:
If you’re just getting started, start here.
Search Marketing is a constantly changing animal. There are some folks who do nothing but follow the trends and share their thoughts. A few of those are linked below.
There are an infinite number of tools available to help “simplify” or “automate” your SEO. But it’s good to have a basic understanding of what you actually need to know before you go shopping for a paid service.
Search Engine Marketing resources will sometimes overlap with Search Engine Optimization, but there seems to be less movement in the other direction. ClickZ and Danny Sullivan (of Marketing Land and Search Engine Land) have been around since the very beginning. SEOMoz is a popular tool and also provides some good industry insight. We listed Ahrefs and SEM Rush last, even though are among the best tools for SEM and SEO pros. If you want to dive in to the deep end, start there.
Folks that follow Social Media news, some of which are relevant to your marketing practices.
There are millions of them, of course, and they are all special. But here are two that often have something relevant for online marketers.
These are tools you might already be aware of from Google. The Power Search tutorial is not exactly SEO or SEM-related, but it is a good way to learn more about the ways people can search for your products. It can make you a more efficient searcher too.
This is by no means an exhaustive list. These are just a few that we follow and have found to be trustworthy. Please feel free to share your own resources in the comments!